And now we see big brands hopping on the NFT bandwagon, as Pringles releases a limited-edition, never-before-tasted flavor in the form of an NFT.

The special can contains the special CryptoCrisp flavor, depicted as a piece of art by artist Vasya Kolotusha. What you get in fact, is the 1080×1080 MP4 file that shows animated spinning golden Pringles can with Crypto-themed chips. The NFT is limited to only 50 versions and all the proceeds from the sale will directly benefit the artist.

Starting at 0.0013ETH (approximately $2), the average price of a Pringles can, the CryptoCrisp virtual flavor is available now on Rarible.

Introducing our newest Pringles flavor: CryptoCrisp, an exclusive #NFT flavor created by artist #VasyaKolotusha. Only 50 exist, all starting at the price of a Pringles can. Click the link to get your *digital hands* on one! https://t.co/JA6Bas4Ez0

— Pringles (@Pringles) March 17, 2021